In 2008, after escaping a London commuter lifestyle, Allan and Maggie Ure started
Local Food Advisor to help consumers and businesses search for local food that was
also guaranteed to be of a high quality. During the course of 2008, a database was
built of the UK's top award winning food producers, retailers, local food restaurants
and Farmers markets. Initially based in Reading, the office has now moved, along
with the founders, to South Devon, where they are trying to live more sustainably.
More recently they have also focused on finding Regional Food bloggers who can help
consumers find top local food.
What is local food?
To many people local food means food produced within a few miles of where they live.
To others it means food which tastes of where it came from - food produced with traditional
local farming methods or using local skills and recipes, often based on native animal
breeds and plant varieties suited to the local environment.
Either way it should mean great tasting food which is produced with respect for animals
and the environment. At Local Food Advisor we let you choose - you can search for
award winning food locally or nationally amongst the UK’s top 4000 award winning
producers, suppliers, local food restaurants and Farmers Markets.
How do we know that these suppliers are the best?
* They are the winners of the key industry and media awards like ‘Great Taste’ (the
UK Food Oscars) and the English Wine and British Cheese awards where we list over
300 winners as well as food awards from the National press. We also list all the
main Regional Food awards such as the Taste of the West and Scottish Food and Drink
* They have been Certified by the key organisations responsible for; Organic produce
(we list 900 organic producers), Rare and Native breed producers (we list almost
400), Environmentally friendly farms, Certified butchers, guaranteed ‘local’ Farmers
Markets and many more.
* They are recommended by top celebrity chefs such as Rick Stein, Hugh Fearnley-Whitingstall
and the chefs from the Great British Menu (in total 1500 recommended producers and
* They have met all the criteria required to qualify for the Local Food Advisor ‘Certified
Local Quality Food Award’ (see our Questionnaire)
Along with promoting great local food producers and suppliers we wish to;
Help the Environment
We want to help people to buy locally and combat climate change - food is responsible
for one third of UK households impact on climate change! We list over 400 Farm shops,
400 Farm gate sales outlets, 500 Delivery/Box Schemes as well as over 750 Farmers
Markets to help you reduce food miles.
Support Animal Welfare
The animal welfare standards under the UK Organic Certification schemes ensure very
high standards of care – significantly above ‘free range’, RSPCA ‘ freedom foods’
or other similar categories. We list 900 producers from all the main certification
bodies in the UK. We know that Rare and Native breeds are almost always reared with
higher welfare standards. You can do your bit to support them by using our list of
almost 400 suppliers and 80 rare and native breeds.
Promote Regional Cooking
One of the great pleasure of travelling in France is the excellence of the Regional
cuisine, Cassoulet in Languedoc, Bouillabaisse in Provence, Choucroute in Alsace.
We would love to see ‘Modern British’ cooking progressing through a renaissance in
Regional cooking, based on the quality of the local produce, local recipes and specialist
local food restaurants. We have listed by Region, in addition to the best local producers,
native breeds of animal (see above) and their Regional origins, almost 300 ‘local
food restaurants’ (see below) and some great traditional Regional recipes.
Encourage quality ‘local food restaurants’
We wish to promote local food restaurants which serve British Cooking (modern and
traditional), use local produce whenever possible and are of a high enough standard
to be recommended by the key Food Guides such as the AA and The Good Food guide.
In many cases they also serve traditional Regional recipes.
Use new media such as food blogs and twitter to help consumers find their local bloggers
and tweeters who know the top restaurants, producer and suppliers.
Although the name is similar, we are not connected with the lottery funded Local
Food Adviser function, an element of the Local Food Programme. you can find their
site here: http://www.localfoodgrants.org/